Regina Tseikhin

Regina Tseikhin founded The Beauty Box in 2005 as a luxury beauty supply and apothecary retailer in the heart of West Hollywood, California. With a keen eye for emerging trends, Tseikhin quickly expanded the brand’s reach by launching an online store in the same year, offering high-end beauty products from both the U.S. and Europe. Her focus on curating sustainable, innovative, and top-quality items has made The Beauty Box a trusted name in the beauty industry. The store specializes in a wide range of luxury products, including skincare, cosmetics, hair care, nail care, home accessories, and candles. Tseikhin is known for her careful selection process, ensuring each product meets her high standards for quality and sustainability. As a leader in the industry, Tseikhin has become a sought-after partner for beauty brands looking to grow and succeed. Through collaborations with The Beauty Box, brands expand across multiple platforms: the physical storefront, the website, and Amazon, where Tseikhin’s expertise in creative marketing, video production, and backend optimization has been instrumental in boosting brand visibility. By blending cutting-edge digital strategies with traditional retail, Tseikhin has helped transform and elevate brands on Amazon, driving both awareness and sales. With nearly two decades of experience, Regina Tseikhin continues to be a trailblazer in the beauty retail space, constantly pushing for innovation and excellence.