Randi Shinder

Randi Shinder is a visionary entrepreneur and beauty industry disruptor, known for creating groundbreaking brands that fill critical gaps in the market. She has launched some of the most innovative products in fragrance and clinical skincare, including SBLA Beauty, her latest venture. SBLA Beauty revolutionized the market with the Neck, Chin & Jawline Sculpting Wand, addressing the first signs of aging in the neck area. The product sold out three times, helping over 200,000 customers and generating $8.3 million in its first five months. SBLA continues to expand, offering science-backed beauty solutions that deliver instant and long-term results. Previously, Randi launched CLEAN Perfume, redefining modern fragrance, and co-founded Dessert Beauty with Jessica Simpson, which became Sephora’s first brand to surpass $10 million in sales. She also created LipFusion, the first micro-injected collagen lip plumper, making history as Sephora’s first $50 million brand. Her entrepreneurial journey began with affinity and loyalty marketing, including Youtopia.com, the first teen loyalty website, featuring Britney Spears and Justin Timberlake. She later co-founded “I Smell Great” with Sophia Bush, introducing Scent Sphere technology for personalized fragrance experiences. A trailblazer in beauty innovation, Randi’s mission is to empower women with products that enhance confidence and redefine aging. With industry accolades and a proven track record of success, she continues to lead with vision, passion, and an instinct for what’s next.